INdependent EURopean OPticians (INEUROP) was founded in 2016.
INEUROP is a Dutch registered company fully owned by the six independent optical groups (see members). We collectively represent more than 4.500 independent opticians in Europe. All INEUROP entities work solely with independent optician stores in each of their respective countries or regions. Therefore, we will only influence and advice our members but we will never force any initiative to be implemented within the business. However, we have proven track records with successfully motivating our members through specifically targeted incentive programs that align our common interests.
Overview of our goals
|What to achieve?
|Why to achieve it?
|How to achieve it?
|1 Optimisation of purchase prices
|To improve the profitability of the independent opticians
|Negotiate strategic cross-border purchase agreements with the buying power of 4,500+ stores
|2 Strengthening product portfolio
|To strengthening the competitiveness of the independent opticians
|Develop both the branded and the private label portfolio based on long-term strategic and innovative collaborations with carefully chosen leading suppliers
|3 Achieve Training Excellence
|Increase the clinical competences of all members of the network to the benefit of the consumer In addition, this will reduce the educational costs for suppliers
|Training sessions both offline (in shops, networking events, etc.) and online (webinars)
|4 Share best practises
|To improve the focus of the opticians on value creating areas. This will increase their efficiency
|Cross-border knowledge sharing Recurring focus point together with the shops within each of the INEUROP members Development of an INEUROP Intranet
|5 Develop a shared ambassador programme
|Goal to build the strongest ambassador programme within the industry
|This should be developed in cooperation with each supplier